Toggle Nav
My Cart

THE BUSINESS OF GLOBAL MUSIC MARKETING – TAD LATHROP

CA$31.00
In stock
SKU
0823077888

Product Details

  • Series: This Business of
  • Hardcover: 288 pages
  • Publisher: Billboard Books; First Edition edition (August 21, 2007)
  • Language: English
  • ISBN-10: 0823077888
  • ISBN-13: 978-0823077885
  • Product Dimensions: 6.3 x 1.1 x 9.4 inches
  • Shipping Weight: 1.2 pounds
  • Think BIG—capture the global music market.

    Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls.

    This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

    More Information
    Short Description

    Product Details

  • Series: This Business of
  • Hardcover: 288 pages
  • Publisher: Billboard Books; First Edition edition (August 21, 2007)
  • Language: English
  • ISBN-10: 0823077888
  • ISBN-13: 978-0823077885
  • Product Dimensions: 6.3 x 1.1 x 9.4 inches
  • Shipping Weight: 1.2 pounds
  • Description

    Think BIG—capture the global music market.

    Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls.

    This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

    Write Your Own Review
    You're reviewing:THE BUSINESS OF GLOBAL MUSIC MARKETING – TAD LATHROP